Bank of America Merrill Lynch Asia Credentials video library

Bank of America Merrill Lynch brought in Story Inc. Asia to work with their marketing and corporate communications teams to communicate their integrated offering by creating a credentials video library. Beginning with filming exploratory conversations with the executive committee, line of business and country heads. Then shooting regional footage on location in Beijing, Hong Kong, Mumbai, Shanghai, Singapore, and Sydney using computer control tracking across shots and locations. And designing a video library and database of transcribed sound bites and logged shots on a broadcast strength RAID system for quick and easy use. Key crew includes: stylist Ka La Chu, cinematographer Jason Riddell, editor Jerry Yu, producer and director Niall Phelan.


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