AIA Group The Real Life Company launch video

AIA Group, world's largest independent publicly listed pan-Asian insurance group, brought in Story Inc. Asia to help launch their new brand The Real Life Company with an announcements by Mark Tucker, Group Chief Executive and President to their staff and some 300,000 agents across the region. Appointed to develop the strategy Alchemy Asia originated The Real Life Company positioning. Alchemy Asia is a brand consultancy and full service agency. Shot by Jason Riddell, assisted by Nicolas Wong, produced and directed by Niall Phelan. For more information on The Real Life Company see AIA Group.


View Story Inc. Asia profile on Ariba Discovery

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