Citi-AIA Bancassurance Partnership sales training videos

Citi-AIA Bancassurance Partnership. Citigroup has picked AIA Group as its partner in a multibillion-dollar distribution deal that will allow the Asian life assurer’s products to be sold through the US bank’s network across the region. The deal is the largest of its kind in Asia, giving AIA access to Citi’s 13 million customers in 11 countries, all of which are among the fastest-growing life assurance markets in the world, allowing both companies to profit from rising premiums. AIA Group brought us in to create training videos to support their sales effectiveness programme and deliver them securely online to enterprise desktops, tablets, and mobiles. Shot on location in Hong Kong and Manila by John Elphinstone, assisted by Nicolas Wong, sound by Why Leung, and produced by Niall Phelan.


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