Schroders ARROWS TV commercial

Zzo Creative approached Story Inc. Asia to produce Schroders new regional TV commercial. Schroders is one of the world’s oldest asset management houses with 200 years of experience in the financial markets. The concept of "Arrows" sees a stone archer statue come alive and shoot arrows through Asian capitals which join together and explode into fireworks over the heads of bankers in the financial district. This called for seamlessly blending live action with stock footage and visual effects (VFX). Stock footage was sourced and provided by Thought Equity. Live action shot by Joe Kwan. VFX created and composited by Carbon. Music tracks provided by Audio Network. Sound design and music mix engineered by Frederic Filleul at Turner Broadcasting Systems. VFX Supervised by Stuart Rankin. Produced and directed by Niall Phelan. The commercial stars the talented film actress Grace Huang.


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