Bank of America Merrill Lynch Alibaba Coverage video

Bank of America Merrill Lynch brought in Story Inc. Asia to shoot their Alibaba coverage offering. In 2013 USD$250 billion was sold on Alibaba marketplace thats moire than the combined figure for Amazon and eBay. In China, Alibaba commands roughly 80% of the country's growing e-commerce market. Expecting Alibaba to remain the largest eCommerce name in China. In light of it's U.S. IPO, BAML launched coverage of Alibaba with price estimate of $80. Lit & shot by John Elphinstone, edited by Simon Fuller and produced by Niall Phelan.


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